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Technology Tips for Small Businesses: Send Live Tweets from Meetings you Attend
Sara Morgan, owner of Custom Solutions, LLC and founder of the No Limits blog, sent out a solicitation for real world uses of technology geared towards Small Business Owners. She was kind enough to put my entry first on her growing list. Here's what I had to say...
You probably attend many meetings, conferences, and exhibitions specific to your business. By sending out tweets, you can position yourself as an expert in the field. You don't need to add commentary - just report the facts. Then, when people are searching for the well-known speakers, you'll come up on the search page as well. Visibility is critical to compete with the bigger players in your field.
Recently, I attended an industry conference on Sheet Forming of High Strength Steels. (You couldn't possibly be more specialized than that!) Rather than taking notes on paper, I tweeted them from my Blackberry - making sure each tweet had a specialized hashtag and some reference to the author and title. This left me enough characters for a brief comment. After the conference, I posted the tweets on my blog and my LinkedIn account.
Now, when people Google pertinent terms, I have a chance of coming up on the same page as the author. Will this additional recognition lead to business? I hope so, but it's been only a few weeks since the conference. However, being an independent consultant in a highly specialized field, I'll take any advantage I can get.
Labels: EQS, interview, Schaeffler, Small Business Owner, Technology Tip